Case overview
Neon Lights, a modern lifestyle and décor brand, approached Akdron Consultancy to build a strong digital presence that matched its vibrant identity. The brand needed a cohesive look, a clear messaging strategy, and a seamless online shopping experience. We stepped in to revamp their branding, develop a strategic roadmap, and launch a high-performing WordPress website.
The Brief
Our creative and technical teams worked together to deliver a visually compelling and conversion-optimized platform. With a balance of aesthetics and function, we crafted a bold, digital-first presence for Neon Lights. The end result helped the brand stand out and scale quickly online.
- Crafted a vibrant and cohesive visual identity.
- Defined clear messaging, tone, and customer targeting.
- Designed a clean, mobile-first interface aligned with the brand’s look.
- Built a scalable and SEO-optimized site with fast performance.
Our Approach
To help Neon Lights establish a bold and consistent digital identity, we began with an in-depth discovery phase, understanding their audience, brand essence, and competitive landscape. From there, we crafted a vibrant visual identity that reflected their modern and playful style. Our design team developed a clean, intuitive user interface while our developers built a high-performance WordPress website optimized for speed, mobile use, and SEO.
We also implemented a conversion-focused content strategy that guided visitors through the site effectively, boosting both engagement and sales. Every element—from visuals to user experience—was created to support business growth and brand loyalty.
Brand Discovery
We started with a deep dive into Neon Lights’ target audience, values, and market positioning to align all creative efforts with business goals.
Visual Identity System
We created a striking design language—color palette, typography, iconography—that reflects the brand’s playful and modern personality.
Custom WordPress Website
Developed a fully responsive, lightning-fast e-commerce-ready site with a smooth user experience and easy backend management.
Conversion-Driven Content Strategy
Crafted content and layouts designed to improve user flow, highlight key offerings, and drive purchases and lead generation.
The Results
The outcome was a striking digital transformation for Neon Lights. Within just two months, the website saw a 62% surge in traffic, while the bounce rate dropped significantly by 37%. Visitors spent more time engaging with the content, with session duration increasing by an average of 48 seconds. The refreshed brand identity also resonated well on social media, leading to higher engagement and improved brand recall. Overall, the project delivered measurable results that positioned Neon Lights as a standout brand in its niche.
9.5%
Decrease in bounce rate
22.5%
Increase in average session duration
130%
More page views
Partnering with Akdron Consultancy helped us revamp our entire IT infrastructure. Their team not only identified bottlenecks in our legacy systems but also implemented a scalable cloud migration plan that cut down our monthly costs by 30%. Their strategic guidance gave us the tech stability we badly needed.
