Case overview
Light Painting, a creative brand focused on visual storytelling through artistic lighting, approached Akdron Consultancy to define their brand identity and enhance their online presence with unique, custom illustrations. Their vision required a cohesive brand voice and a visual aesthetic that reflected the artistic and experimental nature of their work.
The Brief
The Light Painting team needed more than just a website—they needed a brand identity that could visually express the essence of their light-based art. While they had a strong offline presence, their digital expression lacked consistency, personality, and originality. Akdron Consultancy was engaged to lead the brand strategy and produce custom illustrations that could bring their story to life both online and across their creative assets.
Our Approach
We began with an in-depth exploration of the Light Painting team’s creative philosophy, audience, and aspirations. Our goal was to build a brand that was as bold and expressive as their art. From crafting a visual narrative to designing bespoke illustrations, our focus was on creating a vibrant, emotionally resonant identity that aligns with their experimental style.
Brand Voice Development
Crafted a clear and artistic tone of voice that reflects the brand’s imaginative, expressive nature.
Visual Identity Strategy
Defined a cohesive visual language including colors, fonts, and style cues that blend modern art and lighting.
User Persona Mapping
Identified key audience segments to inform design decisions and tailor content for creative buyers and collaborators.
Custom Illustration Guide
Developed a unique illustration style aligned with the brand’s artistic vision for use across digital and print platforms.
Homepage Hero Artwork
Created a signature illustration for the homepage that immediately communicates the emotion and uniqueness of light painting.
Consistent Creative Library
Delivered a suite of on-brand illustrations, icons, and visual elements to ensure visual consistency across all touchpoints.
The Results
The refreshed brand identity and custom illustrations gave Light Painting a strong, memorable digital presence. Their website now feels like an extension of their art—bold, interactive, and expressive. The brand saw a 60% increase in time-on-site and received immediate praise from collaborators and new visitors for its visual appeal and clarity.
Akdron Consultancy took our raw creative vision and turned it into a cohesive brand experience. The illustrations are stunning and truly capture what Light Painting is all about.
