Case overview
Zero Gravity, a high-end fitness and recovery brand, partnered with Akdron Consultancy to elevate their digital footprint through a powerful new website and targeted digital marketing strategy. With a focus on innovation, lifestyle, and performance, the brand needed a cohesive identity and online experience that matched their premium positioning.
The Brief
Zero Gravity approached us to build a bold, modern digital presence that would appeal to health-conscious, tech-savvy users. Their goals included:
- Creating a brand identity that reflects strength, balance, and innovation
- Designing a clean, conversion-optimized website
- Delivering a high-performance WordPress backend
- Launching digital campaigns to generate quality leads and drive brand awareness
Our Approach
We adopted a performance-focused approach blending brand strategy, web aesthetics, and conversion-driven marketing. The visual identity was designed to evoke energy, motion, and minimalism. Our team executed a user-friendly WordPress website supported by strong SEO foundations, and paired it with a digital marketing strategy that amplified visibility and engagement across relevant channels.
1.
Brand Identity & Visual System
Developed a bold design system using dark tones, neon highlights, and strong typography to reflect motion and resilience.
2.
Website UI/UX Design
Created a streamlined, mobile-first interface optimized for speed, clarity, and conversion — tailored to fitness enthusiasts and premium clients.
3.
Custom WordPress Development
Built a responsive, scalable backend with content flexibility, blog integration, and SEO-optimized architecture.
4.
SEO & Technical Optimization
Conducted keyword research, set up clean URL structures, and optimized on-page performance for fast indexing.
5.
Lead Generation Campaigns
Designed and launched Google Ads and Instagram lead gen campaigns targeting high-intent keywords and location-based audiences.
6.
Analytics & Conversion Tracking
Integrated Google Analytics, Facebook Pixel, and goal tracking to monitor user behavior, conversions, and campaign performance.
The Results
The new Zero Gravity website significantly enhanced user experience, professionalism, and brand clarity. Digital campaigns led to a 70% increase in qualified leads within the first two months, and average session duration rose by 55%. The brand now has a high-performing digital ecosystem that drives both traffic and trust.
190%
Decrease in bounce rate
41%
Increase in average session duration
77%
More page views
Working with Akdron Consultancy was a turning point for our brand. The site looks world-class, and their marketing strategy brought us real, measurable results
