Case overview
Abstract, a contemporary art firm known for bold visuals and experiential storytelling, partnered with Akdron Consultancy to create a distinctive brand identity and establish a strong digital presence. With a growing portfolio of exhibitions and installations, Abstract needed a brand system that captured its avant-garde ethos and a digital marketing strategy that could expand its reach and engagement.
The Brief
Abstract approached Akdron with the vision of becoming a recognized name in the modern art scene. They required:
- A visually striking branding system that reflects creativity and experimentation
- A portfolio-driven website with storytelling at its core
- A flexible WordPress backend to manage collections, events, and press
- A digital marketing strategy to build audience and drive event awareness
Our Approach
We immersed ourselves in Abstract’s visual world and interpreted its creative direction into a brand system that feels fluid, expressive, and distinct. We combined a vibrant color palette, asymmetric layouts, and bold typography to reflect their artistic DNA. On the digital side, we built a storytelling-led website and launched awareness and engagement campaigns targeting collectors, curators, and art lovers across platforms.
Art-Driven Brand Strategy
Defined Abstract’s brand tone as bold, expressive, and immersive — setting the tone for all visual and verbal identity elements.
Creative Design System
Developed a modular identity system with custom type, vivid gradients, and abstract shapes to mirror the nature of the brand.
Visual Portfolio Website
Designed a dynamic website layout to showcase artworks, exhibitions, and artist stories through engaging imagery and motion.
Social Media & Ads Strategy
Launched targeted Instagram and Facebook ad campaigns to promote upcoming events, grow followers, and drive gallery visits.
The Results
The rebranding and digital marketing efforts positioned Abstract as a fresh, disruptive force in the art industry. Website traffic grew by 150% in the first month post-launch, social engagement doubled, and the brand saw an increase in both gallery inquiries and media coverage — establishing them as a serious contender in the modern art space.
9.5%
Decrease in bounce rate
22.5%
Increase in average session duration
130%
More page views
Akdron Consultancy didn’t just build our brand—they helped us express who we are to the world.
